BE Adds to Radio Experience With TRE Updates

04.04.2008

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Broadcast Electronics says it is stepping up non-traditional revenue and relevant text endeavors with upgrades for its text automation system, The Radio Experience.

New modular architecture streamlines message generation and scheduling for text readout on RDS, HD Radio and Internet streaming tuners.

Benefits include insertion of text ads for exposure, and online text plug-ins from weather, sports and other information providers.

The Radio Experience targets broadcasters expanding their text operations beyond “now playing” song and title information

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. Its data generation and management system draws from BE’s AudioVault digital media system — the latest version of which, AudioVault X, also will be on display — to automate impressions by the clock as well as by event for high-impact text ads. TRE also borrows from BE’s SoniXtream Webcast line to integrate plug-in applets from service providers for real-time weather, stocks, sports and other information.

Additionally, ad insertion technology developed by BE is being used by The Radio Experience to track ads and prevent the simultaneous running of competing audio and text messages. Smart scheduling tools prevent a text ad from running at the same time as a competing audio spot, for example.

The Radio Experience line is available in single-station or multiple-station configurations; new software versions of will be available by show time, with third-party plug-ins to follow in the fall.

Booth: N7007

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